the wait is over...
Samaki reels - out now
20% Lighter. 100% crisp.
The new C-12 isn’t just lighter or stronger — it’s the result of 10 years of tuning in to what makes a Samaki rod feel ‘right’
The intersection of convenience and performance
new combos
Available in kids, youth and adult sizes
NEw upf50+ jerseys
Tried, Tested, and True: Our Best-Selling Tackle
the essentials
LOOKING FOR SOMETHING ELSE?
EXPLORE OUR RANGE
our most advanced lure to date
Hardlicious
Designed in Australia and crafted with the highest quality materials - The Hardlicious series has been created to be the most technically advanced hard bodied vibe in its class.
Avalable in 75mm, 95mm & 110mm
A Legend in the Making
Redic
A superior hardbody manufactured of premium ABS materials with supersonic welding to endure the harshest of environments. Redic's are designed from the ground up to utilise the strongest hardware ensuring the end product has the ultimate action to entice the bite from the most elusive of species.
Available in 8 unique models
Tips and strategies from our experts
Fishing Guides
Estuary
How to Catch Wild Trout in Small Streams
A practical guide to catching wild trout in small streams, covering where to fish, how to read the water, upstream presentation, lure selection, simple gear, and the value of covering ground on foot.
Estuary
How to Catch Native Fish from the Bank
A practical guide to catching native fish from the bank, covering small streams, rivers, impoundments, lure choice, bank fishing tactics, and the gear needed to stay mobile and fish effectively.
Bream
Fishing on the Front Foot: Land-Based Estuary Lure Fishing Guide
Land-based estuary lure fishing is one of the most effective and rewarding ways to target species like flathead, bream and whiting. This guide covers where to fish, how tides and light affect the b...
