built for punishment, tuned for action
Built tough and designed to tempt the ocean’s biggest predators, the Schmickbait is your go-to weapon for both pelagics and reef flats predators.
140mm / 63g / Sinking
Built for punishment
A full one-piece stainless steel wire runs nose-to-tail, giving you confidence when the fight gets down and dirty. Each lure is supersonically welded and coated tough, ready for punishment, cast after cast
115mm / 38g / Sinking
Tuned for action
Internal weights create a subtle flutter on the drop, triggering instinct strikes, while its versatile action adapts to any style: slow roll, twitch-pause, or a full-bore burn.
fully schmick!
pacemaker schmickbait in action
*115mm
JS-3 Pike Type R
The JS-3 Pike Type-R is a versatile jigging hook suitable for both slow and fast-style jigs. Its long taper and offset eye ensure smooth hooking and excellent holding power, making it a reliable choice for a wide range of jigging applications.
*140mm
JS-5 Castin Single
The JS-5 Castin' Single is a specialized single hook for poppers and stickbaits. The heavy wire construction, in-line eye (Tatara), wide eye for easy rigging, and soldered joint for strength make it a reliable choice for heavy-duty fishing. Perfect for targeting anything from salmon and coral trout to big tuna.
R-51 Front Ring
The R-51 Front Ring in Silver is designed for quick and robust line connections, mimicking the functionality of a snap. Ideal for both saltwater and freshwater fishing, this ring minimizes the impact on lure action and prevents damage to the line with its Out Cut design.